Hey, Mr. HVAC, Mr. Plumber, Mr. Electrician. I’m going to challenge you to do some SEO. Don’t panic. It’s a simple assignment, but it can improve the ranking of your website on Google.
What you’re doing is getting other websites to link to your website. Now, if you have a marketing agency, they’ll be, or at least they should be, getting you links, but they don’t know your community like you do.
So, you’re better suited to go get some local links. Phil Rozek here wrote a good article about comparing industry to local links, but there’s also some practical advice here, too.
But, as I know you ain’t going to be reading this article, here’s what Phil had to say. Keep it simple.
Contribute to a few local charities. Join your local chamber of commerce. Get listed in the local newspaper. And you can get some links back from their website to yours.
And then go tell your marketing guy that you want a discount on next month’s fee.
