Here are five tips to improve your website conversion.
Number one, write better headlines. It is recommended to use a three-part framework consisting of service, city, and benefit.
Number two, include social proof. Feature reviews and testimonials on every page of your website.
Number three, use shorter forms. Long forms can kill conversions, so only ask for the basic information.
Number four, stop using stock photos. Using real photos helps build trust with potential customers.
And finally, number five, add texting. Since SMS is a primary communication channel, ensure your website offers a texting option.
All five of these are going to take a little bit of work on your part, but trust me, the reward is well worth it.
