And this stat is wild. I probably talk to more home services business owners than probably anybody else in the country.
And so, why do I share that with you? Well, because I tend to pick up on some traits you guys share.
Like, for instance, whenever I ask contractors about their marketing, I tend to hear, “Oh yeah, we post on social media.” And that’s great, but almost no one ever brings up email marketing.
So, let me hit you with a stat from Rand Fishkin. He’s the founder of SparkToro, and this stat is wild.
You’d be better off trading 1,000 new social media followers for just one email subscriber. Let that sink in. One email subscriber is worth more than 1,000 Facebook followers. That’s crazy.
And here’s the kicker. You probably already have hundreds of email addresses sitting in ServiceTitan or whatever CRM you use.
So, go grab your marketing person, get those emails organized, and start putting them to work.
Social’s nice, but email’s where the money is.
