Hey Blue Collar Boss,
If you’re running Google Ads for your home service business, here’s the truth:
It’s not instant.
It’s not instant.
The best campaigns don’t hit full stride until around month four.
Here’s what we see again and again:
Here’s what we see again and again:
- Month 1: Break-even (about 1x ROI)
- Month 2: Starting to grow (2x ROI)
- Month 3: Gaining speed (3x ROI)
- Month 4+: Real payoff (4.5–5x ROI)
That’s how Google Ads work — they learn, adjust, and improve.
The mistake most business owners make?
They panic too early, change everything, and reset the learning curve
The mistake most business owners make?
They panic too early, change everything, and reset the learning curve
Here’s how to make it work:
✅ Track real revenue — not just leads. Count booked jobs, not calls.
✅ Give your campaign 90 days to learn. Consistency pays off.
✅ Know your ROI — after ad spend and marketing fees. That’s the number that matters.
✅ Ask your agency for a monthly ROI report. A good one will show exactly how your money’s performing.
✅ Give your campaign 90 days to learn. Consistency pays off.
✅ Know your ROI — after ad spend and marketing fees. That’s the number that matters.
✅ Ask your agency for a monthly ROI report. A good one will show exactly how your money’s performing.
By Month 4, the calls are steady, the jobs are profitable, and your ad dollars finally start compounding.
Patience + data = real results.
Patience + data = real results.
👉 Want to see what your 4-month ramp could look like?
Schedule a quick call, and we’ll show you exactly how to hit 4–5x ROI without wasting a dollar.
Schedule a quick call, and we’ll show you exactly how to hit 4–5x ROI without wasting a dollar.
Avi | Founder True Blue Collar Marketing
Talk to you next week,
