Welcome to the top 20 “plumber near me” Google search results from a random US city. Today, we’re doing it from Detroit.
I’m using a tool that fools Google into thinking I’m in the Motor City when I’m really at home in my office in Austin. By the way, if you want to see where you rank in your city, just reach out to me.
But now, here’s Detroit. Congratulations, Detroit. You’ve set the new record for SEO futility. Last time I looked, you at least had one local plumber in the top 10, but no more. It’s just Waterworks representing at number 19.
And they’ll probably be shocked to know that it’s more likely for a lady to get pregnant with her tubes tied than to give birth to a click at number 19.
So, I’ll close with a twist on last week’s line: If you’re putting all your eggs in the SEO basket, then you’re counting on dormant eggs to birth your marketing.
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