Want to spy on your competitors Google Ads? Or spy on your own marketing team to see if they are doing your Google Ads right? Then check out #5.
And speaking of Google Ads, check out #3 to see why contractors get a bad name from doing bait & switch. The Ad doesn’t suck, but the plumber does.
As always, if you have any topics that you want discussed or questions answered, just reply to this email and I’ll try to include it in an upcoming issue.
But for now…let’s get into this week’s newsletter:
- I’m betting that your Name, Address, & Phone (NAP) is wrong across the Internet. See why that is super important. Click To See
- Hey San Diego Plumbers! See if you can find yourself in the Top 20 Google Search results for “plumber near me”. Click To See
- Want to see how NOT TO DO Google Ads? Then check out this Plumbing ad for “drain cleaning” from Boston that SUCKS! Here’s The Ad
- Here’s a blast from the past: when customers are deciding whether to trust you, they are considering…Local News. See Why
- 🕵️Want to spy on your competitors (and your own) Google Ads? Here is a free option and a detailed paid one so you can know what the competitors (and your own marketing agency are up to. Click To See
- Do you know the value of your customers? And not your average job cost, but the lifetime value of a customer. See Why This Matters
- These are the keywords that you DON’T use. Learn why a negative keyword list is so important and how your marketing team might be dropping the ball. Click To See
Talk to you next week,
