CASE STUDY
Roofing Services
Austin, TX
Summary
Since seasonality is a major factor for Roofing niche, the client allowed us to start the campigns during the shoulder season, allowing steady learning and optimizations. Although the ROI was poor in the initial days, the campaigns completed learning and were ready when actual season came, taking advatange of the increased search volume and roofing inquiries.
Within 180 Days of the Kick-off...
Impr. Share
0
%
Avg CPC
$
0
Avg CPL
$
0
Total Leads
0
In 180 days from the launch of the Campaigns, the client saw a steady flow of leads averaging at $76/lead.
Location Targeting
City of Austin, TX
Campaign type
We opted for Lead Gen Google PPC campaigns, along with
Display campigns showing different roofing projects.
Offer
FREE Estimate + $1000 OFF on Roof Replacements
Complete support for Insurance claims included
Complete support for Insurance claims included
Budget
$10,000/month
Initial Hiccups
Initial 60 days the campaigns was in the off season where,
the ROI was struggling, however the client was well aware
and as soon as the season hit, our campigns were already
optimized taking full advantge of the increased Search
Volume with phenomenal ROI in the later months.
Our Approach
PPC Strategy that worked the best
For seasonal businesses like roofing, the competition is almost negligilble during the off-season making it easy to get cheap clicks and train the Google Ads AI on the audiences and geo- targets.
For seasonal businesses like roofing, the competition is almost negligilble during the off-season making it easy to get cheap clicks and train the Google Ads AI on the audiences and geo- targets.
This is also and ideal time ot weed out non-performing keywords
and build the list of most lucrative long-tail keywords.
Although during this time, the number of leads are fewer and
the quality is average, it allows time for sending the correct
signals to Google so the campaigns are ready to send us the best leads during the season.
Since, Roofing projects are generally big ticket items, having
Display Campaigns along with Search Campaigns aid in providing
visuals of the projects done and builds trust in the brand.
As of now...
The Client has expanded the business service area and is in hiring frenzy to fulfill the demands.
From the Account
The super-jump in the Conversion Rate, as soon as the Roofing season began.
Let us do the same for you. Give us a try.
Talk To Your Client Advisor at TrueBlueCollar today!
What Our Clients Say
Our success is reflected in our customers’ satisfaction, and we are grateful for their trust in us. Here’s how we’ve helped companies in
the plumbing, HVAC, and other local service industries achieve their goals and grow their businesses, in their own words.
“I’ve finally found a company that cares about my wants and needs!”
Max Davenport
President, CEO, Founder
Windy City Rooter
Oregon
Calls: 156+/month
CPO: $122
The team at True Blue Collar has truly transformed our business. Their deep knowledge of the plumbing industry and dedication to our success are unmatched. Highly recommend!
–John H.
Pennsylvania
Calls: 105+/month
CPO: $220
They are great to work with. Our business was struggling after I split with my partner, but finidng This team turned all around for us. Highly recommend!
–Andy. E
California
Calls: 70+/month
CPO: $130
Avi and his team are excellent. very knowledgeable and always willing to go the extra mile to assist with my marketing needs
would highly recommend them to
everyone I know.
— Alfredo
Arizona
Calls: 450+/month
CPO: $220
The onboarding process was seamless, and their ongoing support is top-notch. We’ve seen an incredible ROI thanks to their expert handling of our Google Ads campaigns. They are super responsive.
–Jason S.
Washington
Calls: 143+/month
CPO: $250
True Blue Collar’s expertise in the HVAC industry has been a game-changer for our company. Their customized approach with a well-organized database of keywords, ad copies, and landing pages has resulted in consistent high-quality leads. The real-time tracking of ROAS and the detailed, regular reports keep us fully informed about where our money is going. Their high-touch onboarding and continual support show that they genuinely care about our growth
–Maria T.
Texas
Calls: 120+/month
CPO: $120
From day one, Chin has been exceptional and knows the HVAC sector. Their ability to track and report our ROAS has been invaluable in our business growth.
— Lori.M
New Jersey
Calls: 55+/month
CPO: $185
After inital talk with Tim, the process was smooth as ever. They are well-informed about the niche and seasonality and the team kept me in loop with all the activities.
–Carrie. T
North Carolina
Calls: 22+/month
CPO: $190
They are unbeliveably responsive. I have tried many marketing agencies and this is the only one where I felt I can reach out anytime and my question will be answered. They went above and beyond to get our Google Profile out of suspension
–Troy. J
New Jersey
Calls: 100+/month
CPO: $61
They are doing exactly what they said they will be doing. We are really happy and seeing traction in our business. A great team that works with you and your
business needs.
— Dave
