CASE STUDY
HVAC Services
Toms River, NJ
Summary
For this HVAC Contrcator, we leveraged their CRM and integrated it with Google Ads, to send true revenue data back to Google Ads. This allowed for Google Ads to optimize for the customers that actually convert. This stragey has proven to be a game-changer for many local service businesses, in finding true opportunities and minimizing spam.
Within 90 Days of the Kick-off...
Impr. Share
0
%
Avg CPC
$
0
Avg CPL
$
0
Total Leads
0
In 90 days from the launch of the Campaigns, the client saw a steady flow of leads averaging at $124/lead.
Location Targeting
Toms River, NJ
Campaign type
We opted for Lead Gen & Performance Max Google PPC
campaigns.
Offer
FREE Furnace with a Complete HVAC system Installation
$49.99 Heating Tune-ups
$49.99 Heating Tune-ups
Budget
$15,000/month
Initial Hiccups
A little prolonged Set-up time of 15 days, as the client opted
to allow us the CRM access for better conversion tracking
for true ROI from Google Ads.
Our Approach
PPC Strategy that worked the best
Our Primary focus and major portion of the budget was spend on Google PPC campigns, where the keywords were geared towards problem oriented searches eg: “house not heating” etc that service based keywords the “Heating Tune-up”
Our Primary focus and major portion of the budget was spend on Google PPC campigns, where the keywords were geared towards problem oriented searches eg: “house not heating” etc that service based keywords the “Heating Tune-up”
Additonally, since the client was generous to share their CRM
access, we integrated the CRM with Google Ads, making sure to
send the true-conversion data back to Google. So Google Ads AI
was optimized based on the actual Revenue collected rather
mere number of leads.
This lead to high quality but cheaper leads from Performance
Max campaigns which had higher potential of actual reveneue
generation.
SEO Strategy that worked
Content Strategy with Blog posting and subsequent push on Social Media about Heating problems and common issues in the Winters, followed by high-authority backlinks.
Content Strategy with Blog posting and subsequent push on Social Media about Heating problems and common issues in the Winters, followed by high-authority backlinks.
As of now...
The Client has expanded the service portfolio to include Plumbing Services and we are looking to replicate this success for Plumbing
From the Account
The Account overview of 90 days, showing 98 conversions (leads).
Let us do the same for you. Give us a try.
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What Our Clients Say
Our success is reflected in our customers’ satisfaction, and we are grateful for their trust in us. Here’s how we’ve helped companies in
the plumbing, HVAC, and other local service industries achieve their goals and grow their businesses, in their own words.
“I’ve finally found a company that cares about my wants and needs!”
Max Davenport
President, CEO, Founder
Windy City Rooter
Oregon
Calls: 156+/month
CPO: $122
The team at True Blue Collar has truly transformed our business. Their deep knowledge of the plumbing industry and dedication to our success are unmatched. Highly recommend!
–John H.
Pennsylvania
Calls: 105+/month
CPO: $220
They are great to work with. Our business was struggling after I split with my partner, but finidng This team turned all around for us. Highly recommend!
–Andy. E
California
Calls: 70+/month
CPO: $130
Avi and his team are excellent. very knowledgeable and always willing to go the extra mile to assist with my marketing needs
would highly recommend them to
everyone I know.
— Alfredo
Arizona
Calls: 450+/month
CPO: $220
The onboarding process was seamless, and their ongoing support is top-notch. We’ve seen an incredible ROI thanks to their expert handling of our Google Ads campaigns. They are super responsive.
–Jason S.
Washington
Calls: 143+/month
CPO: $250
True Blue Collar’s expertise in the HVAC industry has been a game-changer for our company. Their customized approach with a well-organized database of keywords, ad copies, and landing pages has resulted in consistent high-quality leads. The real-time tracking of ROAS and the detailed, regular reports keep us fully informed about where our money is going. Their high-touch onboarding and continual support show that they genuinely care about our growth
–Maria T.
Texas
Calls: 120+/month
CPO: $120
From day one, Chin has been exceptional and knows the HVAC sector. Their ability to track and report our ROAS has been invaluable in our business growth.
— Lori.M
New Jersey
Calls: 55+/month
CPO: $185
After inital talk with Tim, the process was smooth as ever. They are well-informed about the niche and seasonality and the team kept me in loop with all the activities.
–Carrie. T
North Carolina
Calls: 22+/month
CPO: $190
They are unbeliveably responsive. I have tried many marketing agencies and this is the only one where I felt I can reach out anytime and my question will be answered. They went above and beyond to get our Google Profile out of suspension
–Troy. J
New Jersey
Calls: 100+/month
CPO: $61
They are doing exactly what they said they will be doing. We are really happy and seeing traction in our business. A great team that works with you and your
business needs.
— Dave
