CASE STUDY
Plumbing Services
Oklahoma City Metro, OK
Summary
We conducted thorough competitor research to understand market trends and identify what was working well in the client’s market. Using these insights, we designed a call-only campaign for After-hours Emergency Plumbing searches, while focusing in getting descriptive customer Reviews on Google. We continually optimized the ads based on the most successful results, ensuring that we maximized performance and achieved a lowest cost-per-acquisition (CPA).
Within 90 Days of the Kick-off...
Impr. Share
0
%
Avg CPC
$
0
Avg CPL
$
0
Total Leads
0
In just 90 days from the launch of the Campaigns, the client saw an influx of leads averaging at $120/lead.
Location Targeting
Oklahoma City Metro, OK
Campaign type
We opted for a Lead Gen campaign along with Call-Only
Campaigns for after-hours emergencies.
Offer
50% OFF Service Fee for New Customers
$49.99 Drain Cleaning
$49.99 Drain Cleaning
Budget
$10,000/month
Initial Hiccups
Initial 25 days the campaigns as Google’s AI ramped up, we
saw some poor-quality leads. However, the more data came
in, the optimizations, got better with phenomenal ROI
Our Approach
PPC Strategy that worked the best
The target market was very competitive. However, very few of them during the after-hours.
The target market was very competitive. However, very few of them during the after-hours.
We saw the potential Clicks happening after 10 PM and before
9AM which had lower cost and low competition. We took
advantage of this situation optimized our budgets for after hours
enquires with mobile-responsive Call-Only Ads.
Paired with a highly competitive offer, we managed to steadily
increase the number of leads earned month over month without
increasing our cost per lead.
SEO Strategy that worked the best
We encouraged the client to collect reviews from the customers mentioning the services provided including words “sewer repair”, “clogged drains” “mainline blocked” etc.
We encouraged the client to collect reviews from the customers mentioning the services provided including words “sewer repair”, “clogged drains” “mainline blocked” etc.
We focused on developing a descripton and Business Profile
posts focused on the keywords related to plumbing problems.
Improving the ranking for “plumber near me” over time from 12.1 to 4.4
As of now...
The Client has increased thge budget to $25,000 a month with consistent ROI between 4.5x to 5x every month.
From the Account
Map Ranking of the keyword “plumber near me” jumped from 12.10 to 4.44 for this client in a 13 mile radius around the business.
Let us do the same for you. Give us a try.
Talk To Your Client Advisor at TrueBlueCollar today!
What Our Clients Say
Our success is reflected in our customers’ satisfaction, and we are grateful for their trust in us. Here’s how we’ve helped companies in
the plumbing, HVAC, and other local service industries achieve their goals and grow their businesses, in their own words.
“I’ve finally found a company that cares about my wants and needs!”
Max Davenport
President, CEO, Founder
Windy City Rooter
Oregon
Calls: 156+/month
CPO: $122
The team at True Blue Collar has truly transformed our business. Their deep knowledge of the plumbing industry and dedication to our success are unmatched. Highly recommend!
–John H.
Pennsylvania
Calls: 105+/month
CPO: $220
They are great to work with. Our business was struggling after I split with my partner, but finidng This team turned all around for us. Highly recommend!
–Andy. E
California
Calls: 70+/month
CPO: $130
Avi and his team are excellent. very knowledgeable and always willing to go the extra mile to assist with my marketing needs
would highly recommend them to
everyone I know.
— Alfredo
Arizona
Calls: 450+/month
CPO: $220
The onboarding process was seamless, and their ongoing support is top-notch. We’ve seen an incredible ROI thanks to their expert handling of our Google Ads campaigns. They are super responsive.
–Jason S.
Washington
Calls: 143+/month
CPO: $250
True Blue Collar’s expertise in the HVAC industry has been a game-changer for our company. Their customized approach with a well-organized database of keywords, ad copies, and landing pages has resulted in consistent high-quality leads. The real-time tracking of ROAS and the detailed, regular reports keep us fully informed about where our money is going. Their high-touch onboarding and continual support show that they genuinely care about our growth
–Maria T.
Texas
Calls: 120+/month
CPO: $120
From day one, Chin has been exceptional and knows the HVAC sector. Their ability to track and report our ROAS has been invaluable in our business growth.
— Lori.M
New Jersey
Calls: 55+/month
CPO: $185
After inital talk with Tim, the process was smooth as ever. They are well-informed about the niche and seasonality and the team kept me in loop with all the activities.
–Carrie. T
North Carolina
Calls: 22+/month
CPO: $190
They are unbeliveably responsive. I have tried many marketing agencies and this is the only one where I felt I can reach out anytime and my question will be answered. They went above and beyond to get our Google Profile out of suspension
–Troy. J
New Jersey
Calls: 100+/month
CPO: $61
They are doing exactly what they said they will be doing. We are really happy and seeing traction in our business. A great team that works with you and your
business needs.
— Dave
