Hey Blue Collar Boss,
When was the last time you really thought that the first Discovery Meeting with that Agency was really worth your time?
Sure, they’ve scheduled it, sent reminders, and blocked out time. But here’s the real question—does the call actually feel valuable to you and your business?
What makes those 30 minutes worth your time? Does it leave you with insights you can immediately use, or is it just a sales pitch with PPTs of their Pricing?
Let’s break down the key parts of a Discovery Call, so you can evaluate the Agency from the start:
1. Website Assessment
A good agency will start with an honest evaluation of your online presence. They should ask questions about your website’s visibility—how well is it performing in local searches? How are you showing up for the keywords that matter most? A quick review of your site can identify any gaps in your current strategy, showing that they’ve done their homework. If they don’t bring this up, it’s a red flag.
2. Local Visibility & SEO Audit
Does your agency offer to show you how your business ranks locally? A local visibility audit is quick and a no-brainer. Highlight of how you’re doing compared to your competitors in local searches and Google Business Profile performance. If they miss this step, how can they be trusted to improve your rankings?
3. Competitive Landscape
This is where things get real. A solid agency won’t just talk about what they can do—they should show you what your competitors are doing right. They can search for your main service keywords with “near me” and show where you’re lagging behind. If your agency isn’t digging into this, they’re missing a critical piece of the puzzle.
4. Case Studies and Success Stories
Now is when you want to hear about their past results. Can they share relevant case studies that show how they’ve helped businesses like yours? Don’t just take their word for it—ask for proof. If they don’t have examples of how they’ve helped other home service businesses, you might want to look elsewhere.
Also, note the clients they bring up so you can later reach out for a reference and verify.
5. Leave You with Real Insights
By the end of the call, you should walk away with valuable insights—whether you sign up with the agency or not. A good agency will give you actionable advice, so you leave the call thinking, “I’ve learned something useful today.” If the call ends with only their services & pricing and no real takeaways, that’s a sign they might not be the right fit.
The Key to Success: Make Sure It’s All About Value
The most important takeaway is that the Discovery Call should be about providing value—not just selling services. A great agency will use the call to give you actionable insights that leave you feeling more confident about your marketing strategy.
If your agency isn’t delivering on this, it’s time to reassess whether they’re the right fit for your home service business.
Want to talk about how we approach Discovery Calls at TrueBlueCollar? Book a quick call today, and let’s make sure your marketing is working as hard as you are.
Avi | Founder True Blue Collar Marketing
Talk to you next week,
