Hey Blue Collar Boss,
As a contractor, your marketing might bring in leads, but the person who picks up the phone can make or break that lead. They could be your biggest asset—or your secret weakness. Here’s how to make sure your call handling is on point.
1. Are All Calls Getting Answered?
Every missed call is a missed opportunity, plain and simple. If your calls aren’t being answered, that’s money down the drain. Make sure you’ve got a system in place to grab every call or get back to them quickly. Time is money.
Every missed call is a missed opportunity, plain and simple. If your calls aren’t being answered, that’s money down the drain. Make sure you’ve got a system in place to grab every call or get back to them quickly. Time is money.
2. How Fast Are Calls Answered?
Speed matters. Ideally, calls should be answered in 10 seconds or less—think one and a half rings. Any delay past 15 seconds and conversion rates start to drop. Ensure your team knows this and is ready to respond at lightning speed.
Speed matters. Ideally, calls should be answered in 10 seconds or less—think one and a half rings. Any delay past 15 seconds and conversion rates start to drop. Ensure your team knows this and is ready to respond at lightning speed.
3. Are They a Pro?
The person answering the phone needs more than just a friendly voice—they need to be knowledgeable, professional, and able to turn a cold lead into a booked job. Whether it’s an emergency plumbing call or an HVAC estimate, your call handler should know how to convert a lead into a loyal customer, even if you get a call asking for your next-door competitor.
The person answering the phone needs more than just a friendly voice—they need to be knowledgeable, professional, and able to turn a cold lead into a booked job. Whether it’s an emergency plumbing call or an HVAC estimate, your call handler should know how to convert a lead into a loyal customer, even if you get a call asking for your next-door competitor.
4. In-House vs. Outsourced Call Centers
Let’s be real: an in-house team is always better for contractors. They’re more invested, more knowledgeable about your services, and they give that personal touch that can’t be matched by an outsourced call center.
Let’s be real: an in-house team is always better for contractors. They’re more invested, more knowledgeable about your services, and they give that personal touch that can’t be matched by an outsourced call center.
5. Listen to the Recordings & Provide Feedback
It’s critical for you, as a business owner, to regularly listen to call recordings. Provide timely feedback to improve performance. It will also help you understand common complaints from your customers and devise your offers accordingly.
It’s critical for you, as a business owner, to regularly listen to call recordings. Provide timely feedback to improve performance. It will also help you understand common complaints from your customers and devise your offers accordingly.
Paying attention to these small details can lead to huge increases in conversions and, ultimately, more jobs on your schedule.
👉Book a Free Strategy Call let’s talk about what real results will look like for you.
Avi | Founder True Blue Collar Marketing
Talk to you next week,
