Hey Blue Collar Boss,
Let’s talk about your PPC budget as the holidays approach. If you’re a local service business, this time of year can be tricky for your ad spend.
As we get into the final week of December, your operations may shift—some of you will be fully operational, others might slow down, and a few might even close shop for a bit. If you’re not thinking ahead about this, you could find yourself scrambling to adjust your ad spend later.
Here’s how to handle your PPC budget and avoid surprises:
Budget Options to Consider:
Option A: Completely Stop the Ads Budget
Pros: You won’t pay for ads. Especially if no one’s around to answer calls, why spend the money?
Cons: When you restart ads, Google will need 5–10 days to relearn and get things back to normal.
Reminder: Understand that this learning period could delay expected results for January.
Pros: You won’t pay for ads. Especially if no one’s around to answer calls, why spend the money?
Cons: When you restart ads, Google will need 5–10 days to relearn and get things back to normal.
Reminder: Understand that this learning period could delay expected results for January.
Option B: Drop the Ad Budget to Minimum Spend
Pros: Ads continue to run on a reduced budget. No learning period needed when you decide to ramp things up after the holidays.
Cons: Call volume will be lower, but you’ll still get some action.
Reminder: Make sure you can still answer calls, even with a smaller budget. Don’t let calls slip through the cracks.
Pros: Ads continue to run on a reduced budget. No learning period needed when you decide to ramp things up after the holidays.
Cons: Call volume will be lower, but you’ll still get some action.
Reminder: Make sure you can still answer calls, even with a smaller budget. Don’t let calls slip through the cracks.
Option C: Keep the Budget the Same
Pros: No interruptions in your ads. No learning period for January.
Cons: If you’re running on a skeleton crew, you could be wasting money on calls you can’t fulfill.
Reminder: If you can’t answer calls or service your customers because of the holidays, this budget could go to waste.
Pros: No interruptions in your ads. No learning period for January.
Cons: If you’re running on a skeleton crew, you could be wasting money on calls you can’t fulfill.
Reminder: If you can’t answer calls or service your customers because of the holidays, this budget could go to waste.
The Bottom Line:
Being proactive with your budget means you’re not scrambling last minute—and you can actually enjoy the holidays without worrying about your ads. Just make sure you fully understand the impact of each option.
Being proactive with your budget means you’re not scrambling last minute—and you can actually enjoy the holidays without worrying about your ads. Just make sure you fully understand the impact of each option.
At True Blue Collar, we don’t just focus on PPC performance—we help you make smart decisions that support your business long-term. If you need help navigating these choices, we’re here for you. Let’s chat!
Avi | Founder True Blue Collar Marketing
Talk to you next week,