Hey Blue Collar boss,
The Only Metric That Matters To You
You don’t run your business on impressions. Or clicks. Or even “leads.” You run it on jobs and profit.
That’s why you should judge your agency on ROMAS: Return on Marketing & Ad Spend.
That’s why you should judge your agency on ROMAS: Return on Marketing & Ad Spend.
ROMAS counts everything you pay to get the phone to ring, not just ad spend. Ads, agency fees, software, landing pages—everything.
Target: a consistent 5–7x ROMAS. Below that, it’s not working. Above that, scale it.
Quick ROMAS Check In Plain English
Use this napkin math each month:
- Add up total marketing cost: ads + agency + tools.
- Add up the revenue from jobs that came from marketing.
- Divide revenue by total marketing cost.
Example: You spent $12,000 all-in. You booked $72,000 in jobs from those calls.
ROMAS = 72,000 ÷ 12,000 = 6x. You’re in the green.
ROMAS = 72,000 ÷ 12,000 = 6x. You’re in the green.
What To Ask Your Agency This Week
- “Show me ROMAS for the last 30 and 90 days. All-in costs included.”
- “How many booked jobs came from marketing, not just calls or clicks?”
- “What’s my cost per booked job?”
- “What’s the plan to hit 5–7x ROMAS next month?”
Clear answers mean you’ve got the right partner. Excuses mean it’s time to move on.
Want this handled for you?
At True Blue Collar, we track ROMAS, not just ROAS. We run your ads, boost your local search, tighten your website, and report only what matters: booked jobs and real returns.
Book a quick strategy call and get a free visibility check on the call.
Call or text 737-210-5010 or grab a time at TrueBlueCollar.com/book-a-meeting.
– The True Blue Collar Team
Talk to you next week,
