Hey Blue Collar Boss,
Every year around this time, I think back to a plumber we worked with who called us convinced that something was broken in his marketing. The phones had gone quiet. His team thought Google had shut off the faucet.
Nothing was wrong with Google.
His form fills had doubled. His team had not checked the inbox in five days. Between school concerts, family events, and holiday chaos, they missed over $15000 in leads sitting right there… waiting.
And this same pattern hits almost every home service business we talk to.
December does not usually mean fewer leads. It means different leads.
Here is what normally happens.
What you see on your end:
- Phone calls dip
- Form fills increase
- The team gets distracted
- You might assume ads or demand died off
In reality, the leads are showing up quietly and patiently waiting to be called back.
So why do homeowners stop calling and start filling out forms in December?
1. Families create noise and no privacy
- People are surrounded by relatives.
- No one wants to discuss a clogged drain or broken furnace in front of in-laws.
- A quick form feels private and easy.
2. Schedules get unpredictable
- Homeowners shop for contractors late at night.
- Calling feels uncomfortable during odd hours.
- A form fill fits their timeline better.
3. Travel changes the customer mindset
- People browse contractor options from airports and guest bedrooms.
- A call feels awkward in public.
- A form is something they can submit in seconds.
4. Decision-making slows down
- Homeowners hesitate to book a service until they know their holiday plans.
- A form feels like a low-commitment step.
- It lets them raise their hand without locking in an appointment.
For your business, this shift is not a problem. It is predictable. The real problem is missing the inbox leads because no one checked them.
Here is what to do next.
What every home service business should do this month:
- Expect fewer calls and more form fills.
- Check the inbox more often than usual.
- Respond quickly because response time matters even more.
- Do not assume form leads are lower quality.
- Treat forms as high intent because the customer took the time to type.
And remember something important.
A lead answered in five minutes is worth far more than a lead answered five days later.
December is not slow for the businesses that stay sharp. It is slow for those who get distracted.
If you want help building a system that never misses the holiday trend, True Blue Collar is here to keep your phone ringing and your pipeline full.
Book a call here: https://truebluecollar.com/book-a-meeting
Avi | Founder True Blue Collar Marketing
Talk to you next week,