Hey Blue Collar Boss,
If there’s one thing we’ve learned after working with hundreds of plumbing, HVAC, and home service companies, it’s this.
Good marketing gets the phone ringing.
Understanding your business is what turns those calls into real profit.
Understanding your business is what turns those calls into real profit.
As we head into 2026, that difference matters more than ever.
Let’s use plumbing as an example.
If you run a plumbing company, you already know not all jobs are created equal.
Drain cleaning is not the same as sewer repair.
A basic service call is not the same as a trenchless replacement.
Drain cleaning is not the same as sewer repair.
A basic service call is not the same as a trenchless replacement.
But here’s the question most owners don’t stop to ask their Agency.
Do your marketing decisions reflect that?
If you recently invested in a hydrojetter, that changes everything.
If you added a sewer crew, bought a new truck, or hired another tech, that should change how your marketing is structured.
If you are trying to push higher-ticket jobs this year, your ads should be doing that work for you.
If you added a sewer crew, bought a new truck, or hired another tech, that should change how your marketing is structured.
If you are trying to push higher-ticket jobs this year, your ads should be doing that work for you.
And the big one.
Do you know how many jobs you need to close to break even on that investment?
That single number should influence:
• Which services get the most budget
• Which calls are actually valuable
• What success really looks like in your reports
• Which services get the most budget
• Which calls are actually valuable
• What success really looks like in your reports
When marketing agencies are disconnected from margins and capacity, growth feels chaotic.
You stay busy, but the money does not stack the way it should.
You stay busy, but the money does not stack the way it should.
This is where most contractors feel the burn.
They chase volume without thinking about profitability.
They judge marketing by call count, not job mix.
They chase volume without thinking about profitability.
They judge marketing by call count, not job mix.
The Marketing Agencies that win long-term do something different.
They get clear on what you actually want to sell more of.
They understand where you are investing money right now, trucks, tools, people.
They know which jobs move the business forward and which ones just keep the lights on.
They understand where you are investing money right now, trucks, tools, people.
They know which jobs move the business forward and which ones just keep the lights on.
Once that clarity is there, marketing gets simpler.
Decisions get easier.
And growth gets a lot more predictable.
Decisions get easier.
And growth gets a lot more predictable.
If you are heading into 2026 without that level of clarity from your Marketing Team, now is the time to fix it.
Take a hard look at your numbers.
Get honest about what you want more of this year.
Make sure your marketing team is aligned with the business you are trying to build, not just the calls you want tomorrow.
Get honest about what you want more of this year.
Make sure your marketing team is aligned with the business you are trying to build, not just the calls you want tomorrow.
This alignment is one of the highest-ROI moves a contractor can make this year.
Here’s to a smarter, more profitable 2026.
Avi | Founder True Blue Collar Marketing
Talk to you next week,
