Hey True Blue Collar boss,
The Hidden Trap in Google Ads
If you’ve ever looked at your ad reports and thought, “Wow, clicks are cheap this week!”—you might want to take a closer look.
Google has this thing called the Search Partner Network. It’s basically a bunch of sites outside of Google where your ads can also show. The clicks are cheaper, sure. But here’s the problem: the leads are usually poor quality.
When your agency is setting up your campaigns, they should almost always start without using this network. Why? Because in the early days, you want Google laser-focused on bringing in the best possible leads, not filling your inbox with junk.
Later, once your campaigns have enough real conversions, your agency might test adding it back in. But even then, they need to compare the actual cost per customer from these clicks versus regular Google Search.
One more thing: if your daily budget is tight, Google can shove your entire budget into this “cheap” network—leaving you with a pile of useless calls or forms.
So, if your agency ever suggests turning this on, make sure they can prove it’s driving paying customers, not just cheaper clicks.
That’s how you protect your ad dollars from being wasted.
True Blue Collar Team
Talk to you next week,