Hey Blue Collar Boss,
If you run Google Local Service Ads, you have probably seen this before.
The phone is ringing. Calls are steady. Jobs are getting booked.
Then out of nowhere, it slows to a crawl.
Some weeks are great. Some weeks feel dead.
No warnings. No emails from Google. Nothing obvious changed.
No warnings. No emails from Google. Nothing obvious changed.
Here’s the truth.
LSAs usually do not “break.”
The system just shifts.
LSAs usually do not “break.”
The system just shifts.
And if no one is watching closely, your lead flow disappears quietly.
Let’s break down what is actually happening.
Why LSA Leads Drop
Google rebalances the auction
- New competitors enter your market.
- Bigger companies expand their coverage or raise budgets.
- Google rotates exposure to test who converts best.
Budgets cap out faster than you think
- Seasonal demand spikes.
- Google pushes your ad harder early in the week.
- Your weekly budget gets burned by Wednesday. Nothing for the rest of the week.
Trust signals slip
- Missed calls or slow answers.
- Too many poor or “very dissatisfied” lead ratings.
- Leads not marked correctly in the dashboard.
Service relevance gets diluted
- Too many services selected.
- Vague or outdated descriptions.
- Categories that no longer match how customers search.
Review velocity stalls
- No recent reviews.
- Competitors are getting reviews faster than you.
- Your rating slips, even slightly.
What Actually Fixes This
This is where most contractors get stuck, because the fixes are not “set it and forget it.”
What works is boring, consistent, and disciplined.
- Increase budget mid-week to test impression recovery
- Cut service lists down to your highest-intent jobs only
- Answer every call and rate every lead within 24 hours
- Actively request reviews from recent happy customers
- Pair LSAs with Search Ads so calls do not disappear overnight
Bottom Line
LSAs are not a vending machine.
When leads dry up, Google did not shut you off. The system just shifted its attention.
When leads dry up, Google did not shut you off. The system just shifted its attention.
The contractors who win are the ones who catch it early and know how to pull that attention back.
That is exactly what we help Blue Collar businesses do at True Blue Collar.
No guesswork. No panic. Just consistent calls and booked jobs.
If you want a second set of eyes on your LSAs and your overall lead flow, Book a quick call with us.
Avi | Founder True Blue Collar Marketing
Talk to you next week,
