As appealing as this looks—and I could knock off right here after watching this video—no, you’ve got work to do.

You’ve got to make sure that your NAP (Name, Address, and Phone) is consistent across the internet. And why is this important? Because, according to Whitespark, it’s one of the ranking factors for your website and, much more importantly, your Google Business Profile.

And as I mentioned in a prior video, Apple Maps might consider your business permanently closed if your NAP is wrong. And how often is a business’s NAP wrong? A lot.

This is a national franchise plumber, and one-third of their NAP citations are wrong. And look at this local Austin HVAC owner—none of his are correct.

All right, guys, this is low-hanging fruit. Pay to get it done once—or maybe you’ll watch your business go to sleep.