The 2024 BrightLocal Consumer Survey Is Out—And It’s All About Reviews
🚨 If you’re a contractor, here’s what you need to know.
The 2024 BrightLocal Consumer Survey just dropped, and—no surprise—it’s all about reviews:
✅ Getting them.
✅ Responding to them.
✅ Having reviews on platforms beyond just Google.
Where Are Customers Looking for Reviews? The Answers Might Surprise You.
🔹 43% of consumers use local news when deciding to hire a local business (23% increase from 2023).
🔹 19% rely on local bloggers—a 36% increase from 2023.
What Does This Mean?
The survey doesn’t break down if “local news” means TV, newspapers, or something else.
But one thing is clear:
📢 People are losing trust in big national news and shifting toward local sources.
How Can You Capitalize on This?
🔹 Find out what local news outlets and blogs exist in your area.
🔹 Explore ways to get featured—whether through interviews, expert insights, or sponsored content.
🔹 Encourage happy customers to leave reviews on multiple platforms—not just Google.
The Bottom Line?
📢 Your customers are listening to local sources—so you should be too. 🚀
The 2024 BrightLocal Consumer Survey Is Out—And It’s All About Reviews
🚨 If you’re a contractor, here’s what you need to know.
The 2024 BrightLocal Consumer Survey just dropped, and—no surprise—it’s all about reviews:
✅ Getting them.
✅ Responding to them.
✅ Having reviews on platforms beyond just Google.
Where Are Customers Looking for Reviews? The Answers Might Surprise You.
🔹 43% of consumers use local news when deciding to hire a local business (23% increase from 2023).
🔹 19% rely on local bloggers—a 36% increase from 2023.
What Does This Mean?
The survey doesn’t break down if “local news” means TV, newspapers, or something else.
But one thing is clear:
📢 People are losing trust in big national news and shifting toward local sources.
How Can You Capitalize on This?
🔹 Find out what local news outlets and blogs exist in your area.
🔹 Explore ways to get featured—whether through interviews, expert insights, or sponsored content.
🔹 Encourage happy customers to leave reviews on multiple platforms—not just Google.
The Bottom Line?
📢 Your customers are listening to local sources—so you should be too. 🚀
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