Contractors: Your Google Ads Must Target The Right Customer.

Transcript

Struggling with Google Ads? Here’s Why Your Results Might Be Garbage.
🚨 Plumbers, HVAC pros, and electricians—if your Google Ads aren’t delivering, this might be the reason.

Have you heard the phrase “Garbage In, Garbage Out”?

💡 It’s a computer term meaning that if you put bad data in, you’ll get bad results out.

So, you might be asking…

💬 “Hey Tim, this is a video for plumbers, HVAC, and electricians. Why are you talking about computers?”

Because if you’re running Google Ads and getting garbage results, this might be exactly why.

The Problem? You’re Targeting the Wrong Searches.
🔹 Look at this keyword breakdown.
🔹 Only one type of search is transactional—meaning the searcher is ready to buy your service.
🔹 If your headlines, ad copy, and landing pages are garbage in—targeting non-buying searches…
🔹 Then you’ll get the garbage result of losing real customers and attracting tire kickers.

The Solution?
✅ Make sure the people running your Google Ads understand marketing—not just how to operate their fancy tools.

🚨 Otherwise, expect garbage in… and garbage out. 💰🔥

Contractors: Your Google Ads Must Target The Right Customer.

Full Video Transcript

Struggling with Google Ads? Here’s Why Your Results Might Be Garbage.
🚨 Plumbers, HVAC pros, and electricians—if your Google Ads aren’t delivering, this might be the reason.

Have you heard the phrase “Garbage In, Garbage Out”?

💡 It’s a computer term meaning that if you put bad data in, you’ll get bad results out.

So, you might be asking…

💬 “Hey Tim, this is a video for plumbers, HVAC, and electricians. Why are you talking about computers?”

Because if you’re running Google Ads and getting garbage results, this might be exactly why.

The Problem? You’re Targeting the Wrong Searches.
🔹 Look at this keyword breakdown.
🔹 Only one type of search is transactional—meaning the searcher is ready to buy your service.
🔹 If your headlines, ad copy, and landing pages are garbage in—targeting non-buying searches…
🔹 Then you’ll get the garbage result of losing real customers and attracting tire kickers.

The Solution?
✅ Make sure the people running your Google Ads understand marketing—not just how to operate their fancy tools.

🚨 Otherwise, expect garbage in… and garbage out. 💰🔥

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