If you watch my videos on a regular basis, you may think that I don’t like websites and SEO. I mean, I’m the guy who makes a weekly video telling you you’re more likely to get hit by lightning than getting a click on your website. But I like to think that I’m misunderstood.

So, let me be clear—I think a professional-looking website that loads quickly and does a good job of accurately describing your business is a necessity. You have to have it. But its job isn’t lead generation—its job is lead assistance.

Let Google Pay-Per-Click, Google LSA ads, or your Google Business Profile do the heavy lifting of finding you qualified customers. And let your website be the online presence to reassure them, to assist them, to prove to them that they should hire you.

Marketing isn’t a one-trick pony. But getting all your ponies lined up and pulling in the right direction—that’s the route to go.