Want to See How Not to Do Google Ads?
If you own a plumbing, HVAC, or electrical shop, then stay tuned.

Here’s an electrician ad for “electrical contractor” running in Los Angeles, and we’ll be using PPC Reveal—a tool we created at True Blue Collar—to analyze it.

At First Glance… It Looks Fine.
✅ The ad has the search term in the headline.
✅ Half the search term is in the ad copy.
✅ There’s even a $50 discount for new clients.

So why am I calling this ad out?

Because This Ad Is Running in All of Los Angeles… But Only Serves Downey.
🚨 They’ve pigeonholed themselves by only serving Downey, CA—a city just southeast of LA proper.

The Problem?
👉 Almost everyone seeing this ad will immediately skip calling because they aren’t in Downey.

The Bottom Line?
I’m sorry, Mr. Downey Electrician—but your targeting is killing your ad.

🚨 And that’s why your Google ad sucks. 🚨