🔥 Your Google Ads Campaign is Burning Money! 🔥

If you own a plumbing, HVAC, or home services business, you know Google Ads can be a goldmine—if done right. But today, we’re looking at a campaign that fails at every level, wasting ad spend, clicks, and potential customers.

🚨 This HVAC company is running duct cleaning ads in San Antonio…
👉 But their ad mentions Austin (75 miles away!) 😬
👉 Their landing page is completely irrelevant – It doesn’t even mention duct cleaning! 😱

❌ Where This Campaign Went Wrong

📉 Geographic Mismatch – If you’re advertising in San Antonio, don’t mention Austin in your ad copy or URL! Customers will immediately bounce.
📉 Weak Landing Page Strategy – Even if customers click, they’ll leave if the landing page isn’t relevant. This one didn’t even talk about duct cleaning.
📉 No Keyword in the Headline – Including “Duct Cleaning” in the ad copy is critical. Consumers won’t click if they don’t see exactly what they searched for.

✅ How to Avoid This Costly Mistake

💡 Make sure your ads match your target city – Don’t send a San Antonio customer to an Austin ad!
💡 Send traffic to a dedicated landing page – It should match the service you’re advertising, with a strong CTA.
💡 Include the keyword in the headline – Ads with the search term in the headline get higher click-through rates.

🚀 Need help fixing your Google Ads?
📞 Reach out to True Blue Collar and stop wasting money on campaigns that don’t convert!