Google Ads Quality Score

Transcript

Google Ads: Why Your Quality Score Matters More Than You Think! 🎯💰
If you’re running Google Ads, pay attention—this is your refresher course on why your ad grade determines how much you pay.

Google Is Grading Your Ads 📊
Google assigns every ad a Quality Score, and that score directly impacts your costs.

What Affects Your Quality Score?
There are three key factors:

1️⃣ Expected Click-Through Rate (CTR) – Google predicts how likely your ad is to get clicked based on the search term.
2️⃣ Ad Relevance – How well your ad matches the keywords you’re targeting.
3️⃣ Landing Page Experience – How fast your page loads & how useful the content is for the visitor.

Why Does This Matter?
💰 A higher Quality Score = lower costs per click.
💸 According to WordStream, an ad with a Quality Score of 10 vs. 5 can reduce your cost-per-click (CPC) by 50%!

Bottom Line?
📢 If you’re running Google Ads, optimizing for Quality Score isn’t optional—it’s how you WIN. 🚀

Google Ads Quality Score

Full Video Transcript

Google Ads: Why Your Quality Score Matters More Than You Think! 🎯💰
If you’re running Google Ads, pay attention—this is your refresher course on why your ad grade determines how much you pay.

Google Is Grading Your Ads 📊
Google assigns every ad a Quality Score, and that score directly impacts your costs.

What Affects Your Quality Score?
There are three key factors:

1️⃣ Expected Click-Through Rate (CTR) – Google predicts how likely your ad is to get clicked based on the search term.
2️⃣ Ad Relevance – How well your ad matches the keywords you’re targeting.
3️⃣ Landing Page Experience – How fast your page loads & how useful the content is for the visitor.

Why Does This Matter?
💰 A higher Quality Score = lower costs per click.
💸 According to WordStream, an ad with a Quality Score of 10 vs. 5 can reduce your cost-per-click (CPC) by 50%!

Bottom Line?
📢 If you’re running Google Ads, optimizing for Quality Score isn’t optional—it’s how you WIN. 🚀

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