🚨 How NOT to Do Google Ads: Power Washing Edition
If you own a plumbing, HVAC, or home services business, pay attention—this power washing ad for concrete cleaning in Pittsburgh is a perfect example of what NOT to do.

👀 The Customer’s Perspective
As an uneducated consumer, here’s the problem with this ad:

❌ Unclear Service Offering – The ad mentions concrete sealing but doesn’t say if cleaning is included.
❌ Creates Confusion – Can they seal a dirty driveway? Do they clean first? Who knows?
❌ Forces Me to Think Too Much – And when customers have to think too much, they bounce.

📉 Why This Ad Fails
💡 A good ad eliminates confusion and makes it crystal clear what the service includes.
💡 Clarity = Conversions – If I don’t instantly understand what’s being offered, I move on to the next option.
💡 If your ad makes people THINK instead of ACT… your ad sucks.

🔑 The Fix
✔️ Use clear, simple language – “We clean & seal your driveway—no extra steps!”
✔️ Make the offer obvious – “Get your concrete cleaned & sealed in one easy service!”
✔️ Answer common concerns upfront – “Yes, we power wash before sealing!”

👉 Want better Google Ads that actually convert? Reach out to me at True Blue Collar and let’s fix your ads before they burn your budget! 🔥