🚨 How NOT to Run Google Ads for Home Services 🚨
If you own a roofing, HVAC, or plumbing business, then pay close attention because this is a common mistake that’s costing you money.

🔍 Here’s the Problem:
This roofing ad for roof repair is running in Denver, but there’s a huge disconnect between what the consumer wants and what the ad is offering.

🔑 The BIG Mistake:
❌ Not meeting the customer where they are.
When a homeowner searches for “roof repair,” they want a repair. They’re not looking for a full replacement—yet.

❌ Jumping the gun on replacements.
Most customers only consider a replacement after learning that a repair isn’t an option. If your ad immediately pushes replacement, the customer will ignore it.

🔹 The Fix? Speak Their Language!
✅ Match your messaging to their search.
If they’re searching roof repair, your ad should be about repairs first, with an option to discuss replacement later.

✅ Guide them through the process.
Instead of an ad that says:
🚫 “Need a Roof Replacement? Call Now!”

Try this:
✅ “Expert Roof Repairs | Fast, Affordable, Reliable”

🎯 The Bottom Line
Because this roofer didn’t align the ad with what the customer is searching for, their ad is being ignored.

And that means…
Mr. Denver Roofer, Your Google Ad Sucks. 🚫

👉 Want Google Ads that actually work? Let’s talk! 🚀