Denver HVAC Owner—Your Google Ad Lost the Plot. ❌
🚨 Want to see how not to do Google Ads?

If you own a plumbing, HVAC, or electrical shop, pay close attention.

Here’s an ad for air conditioning repair running in Denver, and we’ll be analyzing it using PPC Reveal, a tool we created at True Blue Collar.

What Went Wrong?
Google allows advertisers to use up to three headlines in an ad:
✅ Headline 1: Should contain the keyword (e.g., “AC Repair in Denver”)
✅ Headline 2 & 3: Should highlight additional benefits (e.g., “24/7 Emergency Service” or “Licensed & Insured Technicians”)

🔹 Think of it like this: The primary headline is the foundation, while the secondary headlines provide extra value.

But Here’s the Problem…
🚨 This ad only has secondary headlines.
🚨 The marketing team forgot to mention the actual keyword the customer is searching for.

Why Does This Matter?
🔹 If someone searches for air conditioning repair, but your ad doesn’t include that phrase, they’re less likely to click.
🔹 Google’s algorithm may not even show your ad as often because it doesn’t match the search query.

The Bottom Line?
📢 Sorry, Mr. Denver HVAC Owner—your marketing team lost the plot on this one.

🚨 And because of that, your Google Ad sucks. 💸🔥