Google Ads Mistakes Are Costing You—Your Business Can’t Afford Stupid or Lazy 🚨💸
Are you a contractor running Google Ads but have no idea how they actually work?

Let’s fix that—starting with Negative Keywords.

What Are Negative Keywords?
Negative keywords tell Google Ads which search terms are irrelevant to your campaign.

For example:
🔹 You’re an HVAC contractor.
🔹 You want calls for air conditioning repair, but…
🔹 You don’t want calls for window unit ACs or vehicle AC repair.

How a Smart Marketing Agency Handles This
Your agency should:
✅ Build a Negative Keyword List to exclude irrelevant terms.
✅ Ensure that when someone searches “Window Unit AC” or “Car AC,” your ad doesn’t show up.
✅ Optimize your ads to only appear for relevant, high-converting searches.

Why This Matters
When I see an ad showing up for an obvious negative keyword, I know one of two things:
❌ Whoever is running the ads doesn’t understand Google Ads.
❌ Or they’re just lazy.

The Bottom Line?
🚨 Your business can’t afford stupid or lazy.

📢 Make sure whoever is running your ads knows what they’re doing—or you’ll be the one paying for their mistakes. 🚀