🚨 SEO Isn’t Dead, But Google Is Changing the Game
A while back, I made a video titled “SEO is Dead” (yeah, maybe a little dramatic 😆). In that video, I disagreed with the Chief Scientist at Moz who said:

“People expect Google to take them to a website, or they won’t use Google.”

Nope. I completely disagree. 🤷‍♂️

People Don’t Care About Websites—They Want Information
Whether it’s from:
✅ A website
✅ A Google Business Profile
✅ A Google ad

💡 They just want answers.

Google: From Search Engine to Google Product Hub
The folks over at Near Media summed it up perfectly—Google used to be the gateway to the internet.
Now? Google is the gateway to Google.

🔍 Take a look at a “Plumber Near Me” search result:
📌 LSA Ads (Google Guaranteed)
📌 Pay-Per-Click Ads
📌 The Map Pack (Google Business Profiles)

Everything in that search? A Google product.

What’s the Takeaway?
If Google remains the dominant search engine (spoiler alert: it will), you MUST prioritize:
✔️ Optimizing your Google Business Profile
✔️ Understanding & using Google’s paid ads
✔️ Improving your presence in Google’s ecosystem

If you’re still putting all your energy into ranking your website without focusing on Google’s other products, you’re missing the bigger picture. 🚀