This article from Forbes blew my mind.
Apparently, younger consumers are ditching Google in favor of social media.
The article shows that:
📊 35% of Millennials and 46% of Gen Z prefer social media over Google for search.
Now, this hasn’t really bled into local services yet—66% of Gen Z still uses Google.
But I want to know—where are the other one in three young consumers going?
And that’s the question you need to be asking.
I can tell you where they won’t be—Facebook.
While every other generation has 70%+ usage of Facebook, Gen Z has completely abandoned the platform.
Look, I’m not telling you to abandon Facebook or aim all your marketing at 18 to 25-year-olds.
But think outside the box:
🎯 Run ads on YouTube
📱 Start a DIY TikTok channel
📸 Post plumbing fails on Instagram
Put yourself where younger consumers are—before your competitors do.
This article from Forbes blew my mind.
Apparently, younger consumers are ditching Google in favor of social media.
The article shows that:
📊 35% of Millennials and 46% of Gen Z prefer social media over Google for search.
Now, this hasn’t really bled into local services yet—66% of Gen Z still uses Google.
But I want to know—where are the other one in three young consumers going?
And that’s the question you need to be asking.
I can tell you where they won’t be—Facebook.
While every other generation has 70%+ usage of Facebook, Gen Z has completely abandoned the platform.
Look, I’m not telling you to abandon Facebook or aim all your marketing at 18 to 25-year-olds.
But think outside the box:
🎯 Run ads on YouTube
📱 Start a DIY TikTok channel
📸 Post plumbing fails on Instagram
Put yourself where younger consumers are—before your competitors do.
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