Is Social Media The New Google?

This article from Forbes blew my mind.

Apparently, younger consumers are ditching Google in favor of social media.

The article shows that:
📊 35% of Millennials and 46% of Gen Z prefer social media over Google for search.

Now, this hasn’t really bled into local services yet—66% of Gen Z still uses Google.

But I want to know—where are the other one in three young consumers going?

And that’s the question you need to be asking.

I can tell you where they won’t be—Facebook.

While every other generation has 70%+ usage of Facebook, Gen Z has completely abandoned the platform.

Look, I’m not telling you to abandon Facebook or aim all your marketing at 18 to 25-year-olds.

But think outside the box:
🎯 Run ads on YouTube
📱 Start a DIY TikTok channel
📸 Post plumbing fails on Instagram

Put yourself where younger consumers are—before your competitors do.