🔥 How NOT to Do Google Ads: A New Jersey Disaster
🚨 Attention, plumbing, HVAC, and electrical shop owners! If you’re running Google Ads, DON’T make this mistake.

🚨 The Big Mistake: Total Keyword Mismatch
👀 We analyzed an ad for boiler repair in New Jersey, but guess what? The headline was for water heater repair 🤦.

And it gets worse…
❌ Plumber near me keyword → Water heater ad
❌ Furnace repair keyword → AC repair ad
❌ Boiler repair keyword → Water heater ad

This isn’t just a minor mistake. It’s a disaster that’s wasting ad spend and sending potential customers to competitors.

🛑 What This Means for Your Business
🔹 Confused Customers – People searching for boiler repair don’t want water heater repair.
🔹 Higher Costs, Lower Conversions – Google charges more for irrelevant ads and lowers your quality score.
🔹 Money on Fire – Every click you pay for is going nowhere because the search intent and ad don’t match.

✅ How to Fix It
✔ Match Your Keywords to Your Ads – If you’re targeting boiler repair, your ad must mention boiler repair.
✔ Use Different Ad Groups – Group similar services together (e.g., heating vs. cooling vs. plumbing).
✔ Check Your Ads Regularly – If your marketing team is making these mistakes, fire them or hold them accountable.

Bottom Line
📉 Running Google Ads wrong = Wasted $$$.
📈 Dialing in keyword relevance = More calls, more jobs, more revenue.

🚨 Mr. New Jersey Plumber, your marketing team FAILED YOU, and because of that…
👉 YOUR GOOGLE AD SUCKS.