🚨 How NOT to Run Google Ads for Home Services 🚨
If you own a plumbing, HVAC, or home services business, then stay tuned—here’s a lesson in what NOT to do with Google Ads.

This time, we’re looking at a water restoration ad running in Fort Worth, TX, specifically for sewage cleanup. Using PPC Reveal, a tool we created at True Blue Collar, let’s break down why this ad sucks.

❌ Mistake #1: Headlines Miss the Mark
✅ Great: They’re using all three headlines (which is smart).
❌ Fail: They forgot the most important keyword—“sewage cleanup.”

💡 Easy Fix:
Replace “Fastest Response Time” with:
“Sewage Cleanup | 1-Hour Response | 24/7 Service”

❌ Mistake #2: Weak Ad Copy
The ad copy doesn’t mention sewage cleanup at all—that’s a huge miss.

💡 Fix It:
Make sure your ad copy matches the search intent so you actually capture leads looking for the service.

❌ Mistake #3: No Dedicated Landing Page
Even if someone clicks on this ad, they’re being sent to a generic page instead of a sewage cleanup landing page. That’s a conversion killer.

💡 Fix It:
Your landing page should match the ad with clear call-to-action buttons and specific service info.

🔥 Final Verdict: This Ad Sucks 🔥
Sorry, Mr. Fort Worth Water Restoration Business Owner, but this ad is a waste of money. A few simple fixes would make it 10X better—but for now, it’s just flushing your ad budget down the drain. 💸💸💸