🚨 How NOT to Do Google Ads – St. Louis Edition 🚨
If you run Google Ads for plumbing, HVAC, or home services, pay attention! Here’s a real-world example of two ads from the same company for drain cleaning and sewer repair—and why both are underperforming.

🔹 Why These Ads Aren’t Working
❌ Negative Associations – Saying “No Hidden Fees” actually makes people think there might be hidden fees. Stick with “Upfront Pricing” instead.
❌ Keyword Misalignment – One of these ads doesn’t even include the search term in the headline, making it less relevant.

🔹 What’s the Fix?
✅ Use the Right Headline – Always include the search term in the ad headline.
✅ Simplify Messaging – Remove words that create doubt, like “hidden fees.”
✅ A/B Test Properly – Make sure both ads are optimized, not just one.

💡 One of these ads is slightly better than the other, but both need fixing. If your ads aren’t performing, you’re wasting money—fix them before your competitors do! 💡

Need help optimizing your Google Ads for better ROI? 📈 Let’s talk! 🚀