Want to See How Not to Do Google Ads?
If you own a plumbing, HVAC, or electrical shop, stay tuned.

Here’s a plumbing ad for water leak detection running in Cincinnati, and we’ll be using PPC Reveal—a tool we created at True Blue Collar—to analyze it.

The Three Things You Must Get Right in Google Ads:
1️⃣ Headline
2️⃣ Ad Copy
3️⃣ Landing Page

🚨 This ad fails all three.

Let’s Break It Down…
❌ Headline: A $29 plumbing inspection sounds interesting… but I’m looking for a water leak detection inspection.
❌ Ad Copy: Hey, look—after I find another plumber to actually fix my water leak, maybe I’ll call these guys back for $500 off a tankless water heater.
❌ Landing Page: No mention of water leak detection anywhere.

The Bottom Line?
I’m sorry, Mr. Cincinnati Plumber—but you’ve won the Triple Crown of Failure.

🚨 And therefore, your Google ad sucks. 🚨