How to Win at Reddit (Without Getting Roasted)🔥
You might expect me to say,
“I’m old, and I can’t believe people are using Reddit as a search engine.”

But guess what? I use Reddit for search all the time—and I’m not alone.

📊 A study from Adobe shows that it’s not just Millennials & Gen Z searching on Reddit—Gen Xers (like me) are doing it too.

So, How Can Contractors Use Reddit to Their Advantage?
🚨 Very carefully. 🚨

Redditors HATE self-promotion. If you show up spamming your business, you’ll get downvoted into oblivion.

Instead, Do This:
✅ Be a Helpful Expert. Answer questions without promoting yourself.
✅ Post Useful Content. Share informative, non-promotional videos or insights.
✅ Engage in Discussions. Become a trusted name in your local subreddit.
✅ Subtle Plug in Your Bio. Just like this home inspector in Austin—he posts weekly helpful videos and in his bio, he simply says:
👉 “DM me if you have a question.”

The Bottom Line?
📢 Play the long game. Build trust first, and customers will come to you. That’s how you win on Reddit. 🚀