🔥 Should Your Contracting Business Be Open 24/7?
That’s a serious question every contractor—plumber, HVAC tech, electrician—needs to consider. Even if you have no intention of changing your business hours, you need to understand how Google sees it.

➡️ Confused? Let me explain.

Google Rewards Businesses That “Stay Open”
🚀 Local SEO superstar Joy Hawkins shared a Google Business Profile ranking graph that shows a clear pattern:

✅ When a business is listed as “open”—their rankings are high
🚫 When listed as “closed”—they practically disappear

This means 24/7 contractors are dominating after-hours search results while 9-5 businesses are invisible when they’re closed.

What Should You Do?
If you’re a 7 AM – 5 PM contractor, you have two options:

1️⃣ Adjust your Google Business Profile hours to 24/7.
👉 This keeps you in search results at all times.

2️⃣ Hire a virtual receptionist for after-hours calls.
👉 For less than $500/month, you can make sure every call gets answered—even at midnight.

Bottom Line
💡 Want to stop losing business to competitors? Adapt.
💰 Otherwise, they’ll be cashing in on those after-hours calls—while your business stays invisible.