I’ve Got an Old-School Idea—Go Postal!
Invoca did a survey and found that 76% of consumers searching for a contractor didn’t have one in mind when they searched.
Basically, 3 out of 4 people can’t remember the last contractor they used.
I mean, can you blame them?
We’ve all got too many things on our minds, and remembering the name of the plumbing company that reset their crapper last year is probably asking too much.
So What Should You Do?
✅ Send a monthly email newsletter to stay front and center in your customers’ minds.
But I’ve got an old-school idea…
Go Postal! 📬✉️
Send your customers a card four times a year—and pick fun holidays that no one sends cards for:
🎩 Presidents’ Day
🎆 Fourth of July
🦫 Groundhog Day (Why not?)
Send those cards, and I guarantee your customers won’t forget you. 💡
I’ve Got an Old-School Idea—Go Postal!
Invoca did a survey and found that 76% of consumers searching for a contractor didn’t have one in mind when they searched.
Basically, 3 out of 4 people can’t remember the last contractor they used.
I mean, can you blame them?
We’ve all got too many things on our minds, and remembering the name of the plumbing company that reset their crapper last year is probably asking too much.
So What Should You Do?
✅ Send a monthly email newsletter to stay front and center in your customers’ minds.
But I’ve got an old-school idea…
Go Postal! 📬✉️
Send your customers a card four times a year—and pick fun holidays that no one sends cards for:
🎩 Presidents’ Day
🎆 Fourth of July
🦫 Groundhog Day (Why not?)
Send those cards, and I guarantee your customers won’t forget you. 💡
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