It is time for the top 99 plumber near me Google search results from a random US city.

Today, we are heading to Sin City. Viva Las Vegas.

I am using a tool that makes Google think I am sitting at a blackjack table on the Strip, even though I am actually here in my home office in Austin, Texas. And if you want to see where your plumbing company ranks in your own city, just reach out to me.

Now let’s take a look at Las Vegas.

Las Vegas is doing fairly well at the top. You have four local companies in the top 10, which is solid.

But look what happens next. From positions 13 through 18, the out-of-state companies start taking over. That tells me local SEO still needs work for a lot of Las Vegas plumbers.

As we scroll further down the list, the situation gets worse. There are a lot of out-of-state results showing up where local businesses should be competing.

And then there is my favorite part.

Between positions 81 and 87, Google Books shows up.

Think about that for a moment.

If you are being beaten in a plumber near me search by the Church Historians of England and gas appliance merchandising books, it is time to seriously rethink your online visibility strategy.

Because at that point, the problem is not competition. It is positioning.