Your Bad Ad Is Costing Me Money—Here’s Why! 💸🚨
Let me share something about Google Ads that isn’t obvious to most business owners…

👉 You are paying for Impressions on Google Ads.

Wait, But Isn’t It Pay-Per-Click? 🤔
I can already hear some of you saying:

🗣 “Tim, you don’t know what you’re talking about—Google Ads is pay-per-click, not pay-per-impression!”

Yeah, yeah, yeah—I know. But hear me out…

Here’s How Google Really Works:
🔹 Google doesn’t make money if no one clicks on your ad.
🔹 Do you really think Google will charge the same for an ad with a 1% click-through rate (CTR) vs. one with 10% CTR?
🔹 Nope. Absolutely not.

Bad Ads Cost You in More Ways Than One:
🚨 If your ad has a low CTR, Google will:
❌ Charge you more per click.
❌ Show your ad less often.
❌ Prioritize your competitors’ ads over yours.

What Should You Do?
📌 Demand better ads.
📌 Stop accepting “free Impressions” as an excuse for a bad campaign.
📌 Tell your marketing guy: “Your bad ad is costing me money!”

The Bottom Line?
📢 Google doesn’t reward weak ads. Either optimize—or pay the price. 🚀