Does having your plumbing, HVAC, or other home services business rank in the local finder actually matter?
Wait, what’s that? You’re not sure what the local finder is? Okay, let’s start there.
When you search on desktop or mobile, you typically see three businesses in a map. That’s called the map pack.
But if you tap the more businesses button, you enter the local finder where all the relevant Google business profiles for your search term are listed.
Now that you know what the local finder is, here’s the common belief about it.
Only the top three businesses matter because most consumers supposedly don’t bother clicking more businesses.
But here’s the twist.
In my own field tests, I found that 26% of desktop users and 36% of mobile users actually do click into the local finder.
That’s a gamecher.
And here’s the key takeaway.
Keep on optimizing your Google business profile with stellar reviews, eye-catching photos, informative FAQs, and a strong website.
Because the local finder is more than just one 2.
Don’t miss out on valuable tips to grow your business. Subscribe to the “Ring-Ring” newsletter today and join thousands of professionals dedicated to elevating their business performance.
"*" indicates required fields
