The Trust Seal Homeowners Actually Use
Google helps find contractors.
We help pick the right one.
The Seal of Approval™ is only awarded to home service pros who meet a higher standard. Homeowners hire with confidence instead of crossing their fingers. Great contractors finally get the recognition they deserve and stand out from the crowd.
4.5★ Minimum
Google Rating
12-Month
Background Checks
Upfront Pricing
No Hidden Surprises
One Contractor
Per Service Area
Homeowners
Hire with confidence, not a coin flip.
When you see the seal, the contractor has already been vetted on the things that actually matter. They have skin in the game.
Contractors
Stand out from the noise.
In a market full of shared leads and low-quality operators, the seal is one of the clearest ways to prove you meet a higher standard.
Most homeowners spend more time picking a restaurant than choosing the company that will work inside their home.
That stops now. We don’t hand out badges for showing up. Only those who meet the True Blue Collar Standard™ earn one.
The True Blue Collar Standard™
Seven Requirements. Meet Every One, or No Seal.
Licensed & Insured
Current, active license and proper insurance on file.
Background-Checked Techs
Every field tech passed a background check in the last 12 months.
Upfront Written Pricing
Clear written pricing before any work begins. No surprises.
Professional on Every Job
Techs show up on time, look the part, and communicate clearly.
Clean Record
No active complaints with the BBB or state licensing board.
Strong Reputation
Minimum 4.5-star Google rating with proven consistent quality.
Real Service Recovery
A documented process to make things right when something goes wrong.
For Homeowners
What the Seal Actually Means for You
It doesn’t mean the job will be perfect every single time. It means the contractor has skin in the game and a proven track record of doing things the right way.
A company already vetted on what matters most:
Clear communication and pricing before work begins
Technicians who show up on time and do the job right
A real, documented process to make things right if something goes wrong
For Business Owners: The Real Talk!
Use the seal everywhere you compete.
Put it on your website, landing pages, Google Ads, proposals, yard signs, truck wraps, and email signatures. It tells homeowners: “This company actually meets a higher standard.”
Where to Use It
Website & landing pages
Google Ads
Proposals & estimates
Yard Signs
Truck Wraps
Email Signatures
By Invitation Only
We’re keeping the seal exclusive on purpose. It’s only available to contractors who meet the True Blue Collar Standard, and we don’t hand it out to everyone.
How to Become Approved
Four simple steps. No endless paperwork.
01
We review your business
We check your business against the True Blue Collar Standard. Straightforward and transparent.
02
You sign a simple agreement
Clear terms with no fine print or surprises.
03
Get full rights to the seal
Use it across your website, ads, trucks, proposals, and more.
04
We do periodic check-ins
Light, ongoing reviews to protect the standard over time.
