Quick PSA. Don’t be a douche. Don’t do keyword stuffing. But as that isn’t a real deterrent, let me walk you through why people do it and why they shouldn’t.
People stuff keywords into the business name on their Google Business Profile because it works really well. And Google, even though it’s against its terms of service, tends to ignore keyword stuffing.
So then, why shouldn’t you do it? Well, Google doesn’t always ignore it. Gathering several case studies, I found about 20% of the time Google did a soft suspension, and another 20% of the time they did a hard suspension.
Now, if you’re ethically flexible, you might be thinking, “What are the chances Google even finds out? And if they do, 80% of the time my profile will survive.”
And to that, I answer with this. Your competitors or your competitor’s marketing agency will go full Karen on you until we blow up your profile.
So don’t be a douche. Don’t keyword stuff.
