So, what’s better, HVAC SEO or HVAC pay-per-click? I’ll let you watch this real-world test, and you can be the judge.
It’s getting super hot here in Austin, Texas. And if I was the owner of ARS Rescue Rooter, I’d want to make sure I’m getting as many AC repair calls as possible.
So, let’s do a Google search in Austin for AC repair and see how ARS is doing. Hey, look, they’re on page one. Of course, that’s pay-per-click, so they got to pay for anybody clicking on that.
So, let’s see if they’re in the map pack. Nope, not in the map pack. How about their website showing up organically? No. No, don’t see that. No, don’t see their website.
Look, I do see ARS again. How about the website? Oh, that’s right. You’re not going to see their website because the highest they rank is 32nd for AC repair in Austin.
So, ARS’s choices are paying for a customer call or never getting an AC repair call.
I don’t know about you, but that looks like a clear knockout for pay-per-click.
