Want to see how not to do Google ads if you own a plumbing, HVAC, or electrical shop? Then stay tuned.
Here’s an ad for HVAC repair that’s running in Oklahoma City. And we’ll be using PPC Reveal, a tool we created at True Blue, to see this ad.
So, I review either leaky or broken ads, like a leaky pipe or a broken one. And you might think a broken one is worse, but a leaky ad that runs undetected can end up being more expensive than the broken one.
And we’ve got a leaky ad here. We’ve got no keyword in the headline. Big-time leak.
And the ad copy, which is very noble sounding, doesn’t mention HVAC repair at all. I love that you’re woman and veteran-owned and that you care about the community, but right now it’s 100° in Oklahoma City, and all I want is my AC fixed.
I’m sorry, Mr. OKC HVAC owner. You’re leaking potential revenue here, and because of that, your Google ad sucks.
