What does it cost to rank number one on Google for a highly competitive keyword? Let’s see. Good lord.
Normally, I make videos for plumbing, HVAC, or electrical business owners. So, why am I doing a video about ranking top of Google nationally for mortgage financing?
Yes, the industry and scope are very different, but the process is the same. And there’s some interesting insights here for contractors.
Here’s two. One, there is no such thing as free traffic. SEO for your website or Google Business Profile costs both money and time.
Granted, you might only be trying to break into the Google map pack within 5 miles of your shop, but there is a cost associated with that.
And two, stop thinking only about cost. If I told you it’s 55 grand to rank for a keyword, you’d say, “Hell no.” But if I add it will return 3.6 million annually, you’d be asking how to sign up.
So, go read the article over on NPaul Rank. It might change your mindset about marketing and change your business.
