Don’t be evil. Yeah, go screw yourself.
So, unless you were in a coma this week or are doing real things like fixing someone’s broken AC or their backed-up toilet, you probably heard Google was ruled a monopoly.
I have zero sympathy for Google. Don’t be evil. Yeah, go screw yourself. But the reality is that almost all your online marketing is tied into Google.
Your website, your Google Business Profile, your LSA ads, your pay-per-click ads, all on Google. What’s that? You only use Android or Yelp? Guess what? They’re all on Google.
So, what’s the consequences for you? According to this article from MA, the biggest short-term impact might be in Google Ads, where the judge repeatedly asserted that Google used its monopoly power to drive up prices.
I’m glad someone official finally noticed that. But the reality is that this thing will take time to play out.
So go back to fixing things, but subscribe to this channel and I’ll keep you in the loop.
