Want to see how not to do Google ads if you own a plumbing, HVAC, or some other home services business? Then stay tuned.
Here’s a roofing ad for roof repair that is running in Denver. And we’ll be using PPC Reveal, a tool we created at True Blue Collar, to see this ad.
Now, this is a common mistake that I see with Google ads for home services businesses. It’s not just with roofers, but also with HVAC installs, plumbing repairs, etc.
This roofer isn’t meeting the consumer where they are mentally and emotionally when the consumer is initially assessing their problem. Most consumers search roof repair because they want a repair, not a replacement.
Replacement is the next step, typically a more expensive step. And only after discovering that a repair isn’t going to be an option for them does the consumer concede that they need a replacement roof.
But because this roofer didn’t meet their initial need, where they are searching for repair rather than replacement, then this is an ad that will tend to get ignored.
And that means, Mr. Denver roofer, your ad sucks.
