Stop Making Customers Think! 🧠 The Power Washing Ad Fail

Full Video Transcript

Want to see how not to do Google ads if you own a plumbing, HVAC, or some other home services business? Then stay tuned.

Here is a power washing ad for concrete cleaning that is running in Pittsburgh, Pennsylvania. And we’ll be using PPC Reveal, a tool we created at True Blue Collar, to see this ad.

Today, we’re going to be doing something a bit different because I don’t have a bunch of knowledge about the power washing industry, but I do have a concrete driveway that could use some cleaning.

So, I’m going to play the role of the uneducated consumer. And here’s the problem. I have no idea if we can seal my concrete driveway without first cleaning it.

Like, does this company actually clean my driveway before sealing it? Or is my dirty driveway just not a candidate for sealing?

By not including concrete cleaning along with concrete sealing, you’ve made me think too much.

And if I’m thinking too much, then your ad sucks.