And if you don’t, then your marketing agency is holding you hostage.
Unfortunately, I run into this a lot. I’m talking with a business owner about us managing their Google Ads, and I ask, “Do you own your Google Ads account?”
And too often they say, “I don’t know.” And that scares the crap out of me because if you don’t know, then you probably don’t own your Google Ads account. And if you don’t, then your marketing agency is holding you hostage.
Look, every penny you’ve invested in Google Ads has bought very valuable data. What keywords perform well? Which don’t? What ad copy or headlines drive sales? What zip codes or towns are profitable?
I could go on and on, but just know there’s a wealth of data there, and it should be yours. But if you don’t own your Google Ads account, it ain’t.
In my next video, I’m going to tell you a quick way to find out who owns your ads account.
