And if you don’t embrace reviews, then you’ll be losing the revenue you love.
This might be unwelcome news to plumbers, roofers, HVAC, and other home services business owners, but it is apparent that consumers love reviews, and they love looking at multiple platforms for reviews.
The good news is that from 2024 to 2025, consumers seem to be shifting away from three or more platforms. But the bad news is that 40% of your potential customers are going to want to go beyond just Google reviews and be looking on Yelp or the Better Business Bureau.
Now, I know it’s hard enough for some of you to just get a Google review. And now I’m telling you, you need to get a different kind of review.
So, how about we start off simple? Make sure that you have a system in place so you’re getting as many Google reviews as possible.
And then just be conscious that you need to be at least answering reviews on these secondary platforms.
Look, consumers love reviews. And if you don’t embrace reviews, then you’ll be losing the revenue you love.
